Innovation Meets Heritage: Texitech’s Commitment to Local Craftsmanship through Musawir
The paradigm of corporate social responsibility (CSR) in the twenty-first century has transitioned from peripheral philanthropic activities toward an integrated model of social enterprise and cultural preservation. This transition is exemplified by Texitech, a leading figure in Pakistan’s digital transformation landscape for three decades, and its strategic partnership with Musawir, a brand dedicated to the revival of traditional Pakistani art. As Texitech celebrates its 30th anniversary, the organization has pivoted its corporate strategy to bridge the gap between high-capacity information technology solutions and the ancient, yet fragile, artisanal traditions of rural Sindh, specifically the handicraft workers of Hala.
Empowering the Artisans of Hala and Rural Sindh
As a leader in the IT industry, Texitech is committed to Economic Responsibility. By choosing Musawir as our official gifting partner, we are directly supporting the handicraft workers of Hala and helping families across rural Sindh. These artisans are the keepers of a centuries-old craft, and our partnership ensures they receive fair compensation and a sustainable platform to showcase their skills to the world. Each piece we share with our clients is more than just a gift it is a direct contribution to the preservation of Pakistan’s rich cultural heritage.
The "Handmade" Advantage in a Digital World
In an era of mass production, Texitech is choosing the path of sustainable corporate gifting. Our signature handmade pieces perfectly embody our values:
- Cultural Legacy: Whether it is a hand-painted ceramic tile or an intricate painting, these items feature authentic motifs reflecting the timeless beauty of local art.
- Eco-Friendly & Sustainable: By sourcing locally made, handcrafted items, we reduce our carbon footprint and promote ethical consumption.
- The Personal Touch: Just as our IT solutions are tailored to specific business needs, these handmade gifts offer a level of uniqueness that machine-made items simply cannot match.
A Token of Excellence for Global and Local Icons
We believe in sharing the best of Pakistan with our most distinguished guests. Our Musawir-crafted gifts have become a hallmark of our professional relationships:
- International Diplomacy: During the recent visit of Mr. Khee Tiong, Country Head of PFU Asia Pacific Pte Ltd (a Ricoh company), we were honored to gift him hand-painted ceramic tiles as a symbol of our enduring 15-year partnership.
- 30th Anniversary Celebration: At our grand 30-year anniversary event, these traditional treasures were presented to our celebrity guests—including icons like Javed Sheikh, Ahsan Khan, and Ahmed Jahanzeb—blending the world of high-tech innovation with the soul of Pakistani craftsmanship.
Bridging the Gap: High-Tech and High-Touch
Why does an IT powerhouse focus on handmade ceramics? Because at Texitech, we know that technology works best when it serves humanity. While we help our clients “Go Paperless” and embrace the future, we remain firmly rooted in the stories and skills that make our culture great.
Our partnership with Musawir allows us to bridge the gap between innovation and tradition, ensuring that as we move toward a smarter future, we carry the heritage of rural Sindh with us.
Join Our Mission
We invite our partners and fellow industry leaders to explore the beauty of local art. By choosing to support local brands like Musawir, we can collectively build a more sustainable and culturally vibrant Pakistan.
“At Texitech, we believe that empowering communities is the ultimate form of innovation.”
About
Texitech was founded in 1995 to meet the CAD/CAM needs of our sister company, a century-old leader in the textile industry. Within just two years, we emerged as a market leader, providing cutting-edge solutions to major textile companies from our offices in Faisalabad and Karachi. Our commitment to integrated solutions and exceptional support distinguished us in an evolving IT landscape.
In 2005, we expanded our focus to specialize in the distribution of branded IT products, continuously adapting to the ever-changing technology market. Today, with a team of over 150 professionals across four offices Karachi, Lahore, Islamabad, and Peshawar we deliver innovative IT solutions that drive business growth and efficiency across multiple industries.
